Born in 1952. Married at 13. Entrepreneur at 68! Meet Krishnaben Patel. An unassuming lady who did what every Gujarati lady did in the 50s. Manned the kitchen. Cooked for the family. Nourished the house. Her years of experience and tons of expertise, came from her attachment to her roots.

Eating right, living right and season wise nourishment were her guiding principles. And coming from a strong, traditional family, food was the epicenter of her being. Cooking at the right time according to the season and serving the most nourishing meals were things that were very important to her. Gathering this knowledge of seasonal eating and using the right ingredient in the right manner was something she did easily being surrounded by strong women in her family.

But there was something lacking…something dormant that was always wanting to be discovered. Her drive to share this knowledge. She needed someone like-minded to understand and add to her. This partner was none other than her own daughter-in-law, Archana Patel, (PGDM from NMIMS).

With a drive just like her mother-in-law’s and an innate understanding of the power of food, the two ladies started KK SWEETS. The CEO, Krishna ba, was then 68 years young!

Their maxim was simple – sweets made traditionally, without any artificial additives. The response was tremendous! Because with every bite, people either fell in love with the taste and freshness or were transported to their childhoods!

KK Sweets now evolved into KIASA – house of Purity. With more delicacies being added to their mouthwatering collection, KIASA now catered to multifold clients with their authentic, made-from-scratch, scrumptious sweets, under the vertical of Swādam.

This is where Krishna ba realized she wanted to reach out to more people with her knowledge of the RItuchakra and Ritucharya, according to the ancient, but very relevant system of Ayurveda.

And thus, KIASA now also presented Swāsthyam. A range of all natural products made from everyday kitchen ingredients that take care of daily health and wellbeing. Products like Acidity reliever, Calcium booster, Gas and Bloating reliever, Herbal drink were now being concocted under the supervision of a renowned Gynaecologist and Garbhasanskar expert, Dr. Karishma Narwani. Thus was born a whole natural range of health giving, everyday solutions to our fast-paced life and its many challenges, using the power of Ayurved.

The vision was simple – bringing Ayurved to everyone in a simple, easy to carry and easy-to-use form. Her knowledge of Ayurved and Ahaar (consuming food with respect to the season) now found a new direction with the Swāsthyam range by KIASA with the same promise of purity.

Today, 3 years later, Krishna ba and Archana still put in the same effort, same dedication and absolute focus into every batch of products for Swādam and Swāsthyam. The goal these two mothers have is what our ancient prayers wished for….

A Sanskrit Prayer that speaks of the health and wellbeing of every living being on the planet.

KIASA works tirelessly to provide good health and wellbeing for every person around the globe.